BlueCross Launches Healthy Place Program in Memphis


The BlueCross BlueShield of Tennessee Health Foundation announced the first project under its new strategic focus, the BlueCross Healthy Place program, will be a revitalized public space at David Carnes Park in Memphis. The Memphis site was selected in partnership with the city and in response to community residents who previously expressed interest in having more resources for the park. BlueCross BlueShield of Tennessee gathered feedback for the Memphis project during a community meeting held at Greater Faith Tabernacle Ministries in April. The project will be completed with PlayCore, a national play and recreation company. Efforts will be made to work with local and diverse suppliers. In total, the foundation is investing as much as $5.4 million in the Whitehaven neighborhood park. Up to $4.5 million will go toward construction of the park and its facilities, along with a $900,000 endowment earmarked for its maintenance and care. The BlueCross Healthy Place program provides neighborhoods with communal spaces for healthy activities, improving the overall wellbeing of Tennesseans.


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