Fertility Associates of Memphis has been designated as a "Center of Excellence" by Optum Health.

Center of Excellence (COE) network status is granted to facilities meeting specific criteria and is an invitation-only program. Optum's decision to award Fertility Associates of Memphis with an active Center of Excellence status was based on the experienced physicians and staff who "deliver successful clinical outcomes, offer comprehensive reproductive services, demonstrate exceptional facility operations, provide continuous quality assurance and preserve industry accreditation."

The designation allows Fertility Associates of Memphis an opportunity to provide treatment for complex patient conditions while minimizing patient expenses.